Overview
Known as the School of Ideas, MICA Ahmedabad was established in 1991. MICA was formerly known as Mudra Institute of Communications, Ahmedabad. MICA is the only residential institute in the country, and perhaps in the Asia-Pacific region, dedicated to creating leadership in Strategic Marketing and Communication. MICA is an Autonomous, Non-Profit Institution.
MICA is a Fulbright Affiliate Institute and an approved and accredited partner of the Chartered Institute of Marketing, UK. MICA is a member of Association of Asia Pacific Business Schools (AAPBS) and Association of Management Development Institutions in South Asia (AMDISA). It has international collaborations for faculty and student exchange with renowned schools across the globe including ESCEM School of Business and Management, France ; Nanyang Technological University, Singapore; Institute of Applied Media Studies, Zurich; University of Texas, Pan-American, USA; Griffith University, Australia; Southern Methodist University, Dallas, USA among others.
MICA Ahmedabad is a highly ranked B-School. It was Ranked #37 in the GoI MHRD NIRF Ranking 2023 among 125 top Management institutes of India. MICA has a consistent record of 100% placements for PGDM-C and PGDM programmes. In placements 2024, MICA registered Average Package of Rs.19,21,535 and highest package of Rs.35,50,000 from FMCG sector. Large batch of 195 students received offers from 87 marquee companies which participated in placement 2024. Among the top recruiters were Aditya Birla Group, Accenture, Adani, Godrej, L’Oreal, Amul, Samsung, Tata among others.
MICA Ahmedabad offers AICTE approved programmes including 2 years full time PGDM-C; PGDM programmes. Besides it offers Post Graduate Certificate Programme and Fellow Programme in Management–Communications (FPM-C) MICA accepts CAT and XAT exam score for admission to its PGDM programmes.
MICA campus is located on the outskirts of Ahmedabad over 19 acres of green land. It has fully air-conditioned classrooms, seminar halls, an auditorium, an open-air theatre, a computer laboratory, a Library, hostel accommodation for over 300 students with 24*7 internet connectivity. It also has a café, a dining area and sports facilities. MICA runs a broadcasting centre for community radio.
Course & Fee
MICA Ahmedabad offers wide range of AICTE approved programmes including four residential programmes – Post Graduate Diploma in Management–Communications (PGDM-C); Post Graduate Diploma in Management (PGDM); Post Graduate Certificate Programme in Crafting Creative Communication (CCC); and Fellow Programme in Management–Communications (FPM-C) with wide range of specializations. MICA accepts CAT and XAT exam score for admission to its PGDM programmes.
MICA PGDM(C) is a two years full time programme in management. The programme stands out as a globally benchmarked holistic, empathetic, and creative management Programme that will build competencies in digital transformation, marketing and communications through a cutting edge and contemporary curriculum, innovative pedagogy, multidisciplinary research and learning outcomes relevant to emerging industry trends in technology, analytics, governance, innovation, entrepreneurship, and societal impact. The programme offers high placement opportunities in India as well as abroad.
MICA’s spirit lies in its grasping of contemporary trends and sensibilities, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government, and community.
The PGDM-C at MICA imparts professional knowledge in management theory and practice with specific emphasis on strategic marketing and communications that encompasses emerging industry trends in digital transformation and analytics. It will enable students to apply the knowledge and skills through intensive interaction with the industry using research and field-based immersion projects and learning.
On completion of the MICA PGDM-C programme, students will be able to demonstrate analytical and critical thinking abilities for data and evidence- based decision making using the latest trends in analytics, digital technologies, and business transformation. Besides, the Students will be able to have the ability to understand, manage and communicate global, economic, legal, and ethical aspects of entrepreneurship and business management.
| Course Information | Admission Details | ||
|---|---|---|---|
| Program Type | MBA/PGDM | Fees | Rs. 23.00 Lakhs |
| Duration | 24 Month | Seats | 180 |
| Mode of Study | Full Time | Exam Accepted | CAT, GMAT, XAT |
| Type | Residential | Application Status | Open |
| Placement Details | |
|---|---|
| Average Salary | Rs. 19.21 Lakhs |
| Median Salary | Rs. 18.00 Lakhs |
| Highest Salary | Rs. 35.50 Lakhs |
| Batch Placed | 100 % |
| Admission Parameter | |
|---|---|
| Entrance Exam Score | √ |
| Academic Performance | √ |
| Personal Interview (PI) | x |
| Work Experience | x |
| WAT | x |
| Others | x |
Admissions
MICA Ahmedabad PGDM-C – Admission Process
MICA Application has to be submitted online with the requisite application fee of Rs.2100/-. In the application, applicant needs to update the score options which he/she would like to submit (CAT/XAT/GMAT).
MICA admission is a three step process involving appearance in MICAT for all the CAT/XAT/GMAT takers, shortlisting based on exam scores, and the Final selection process. MICA Ahmedabad admission process for PGDM-C is detailed below:
Step 1: Apply and appear in at least one of the acceptable Entrance exams -CAT/XAT/GMAT
Step 2: Apply for MICA admission and appear in MICAT-I or MICAT-II or in Both
Step 3: Check MICA Shortlist for final selection round. MICA awards 50% weight to MICAT and 50% weight to CAT/XAT/GMAT exam score in shortlisting process
Step 4: Participate in GE-PI in Final Selection Round
Step 5: Check your Admission Status in Merit List and Pay admission fees. Final admission is based on performance in Group Exercise; Personal Interview, MICAT and CAT/XAT/GMAT Score
MICA Ahmedabad PGDM-C – How to Apply
Step by Step MICA Application process for admission to Post Graduate Diploma in Management Communications (PGDM C) programme is as below:
Step-1: Register to Get User ID: Click on Apply Now at MICA website. On the page that opens, you should fill in your name, mobile number, valid email ID and after clicking on ‘I Agree’ box, and entering captcha, you need to click on submit button.
Step-2: Check & Verify Details: Verify the filled in information and click on OK button. Your User ID and password are now sent to your mobile and on your email ID. The page also displays your application number which you should note for future reference
Step-3: Go to Application and Upload Photo & Signature: Your MICA registration is now complete. Click on Go to Application and read instructions how to fill MICA application form and proceed further. The application form first requires to fill personal details, upload your photo & signature at the top
Step-4: Fill Academic Details & Work Experience: On the next page you need to fill the academic details from class 10 onwards and also your work experience details
Step-5: Enter CAT/XAT/GMAT Exam Details: On this page you should choose the entrance exam the score of which you wish to submit for admission and if available now, you should submit exam score also. If you do not have the score card now, you will be allowed to update your score later. Besides, as MICAT is the mandatory test for MICA Admission, you should choose whether you wish to appear in MICAT-1 or MICAT-2 or in both
Step-6: Make Payment: MICA Application fee is Rs.2100. You need to pay this fee online. If the fee amount is correct you should click on ‘I Agree’ before finalizing the payment and proceed further.
Step-7: Enter Entrance Exam Score after Result Declaration: After the CAT/XAT result declaration, MICA will give you the opportunity to update your exam score. You should login as Already Registered candidate to update your CAT/XAT score
MICA Ahmedabad PGDM-C – Selection Process
MICA admission is a three step process involving appearance in MICAT for all the CAT/XAT/GMAT takers, shortlisting based on exam scores, and the Final selection process. MICA Ahmedabad admission process for PGDM-C is detailed below:
Step 1: Apply and appear in at least one of the acceptable Entrance exams -CAT/XAT/GMAT
Step 2: Apply for MICA admission and appear in MICAT-I or MICAT-II or in Both
Step 3: Check MICA Shortlist for final selection round. MICA awards 50% weight to MICAT and 50% weight to CAT/XAT/GMAT exam score in shortlisting process
Step 4: Participate in GE-PI in Final Selection Round
Step 5: Check your Admission Status in Merit List and Pay admission fees. Final admission is based on performance in Group Exercise; Personal Interview, MICAT and CAT/XAT/GMAT Score
Selection Criteria Weightages
| Criteria | Weightage |
|---|---|
| Entrance Exam Score | 20% |
| Personal Interview (PI) | 30% |
| Writing Ability Test (WAT) | 30% |
| Others | 20% |
Important Dates
| Event | Start Date | End Date |
|---|---|---|
| Application Open | September 19, 2025 | December 26, 2025 |
Placements
MICA, a premier management institute for Strategic Marketing and Communication, concluded final placement 2024 achieving yet again 100 percent placement for its large PGDM-C and PGDM 2022-24 batch. Braving economic slowdown, MICA has registered only a marginal 4% dip in average salary which has gone down at Rs.19.21 LPA in Placement 2024 from Rs.20.09 LPA last year. MICA witnessed 70% increased in number of PPOs offered to its students from summer interships. 87 companies including 54 new recruiters participated in MICA placements 2024.
On successful completion of placements for 2022-24 batch, MICA has shared, “MICA has achieved yet another consistent 100% placement record, demonstrating its commitment to student success” and added, “The salary offers at MICA have remained consistent with the previous year, indicating the institute’s credibility with the Industry. MICA’s ability to attract both regular and breakthrough companies ensured diverse and lucrative opportunities for its graduates. Additionally, this year, new roles such as Founder office/CEO office roles for strategy, GEO Success Specialist, Strategic Development Office, Treasury and Growth Strategy roles have been offered, expanding career horizons for our students.”
Over 87 companies participated in MICA placements 2024. Students were offered numerous opportunities. Many students successfully converted their internships into pre-placement offers, marking a 70% increase in PPOs this year. FMCG companies have recruited the maximum number of students. 54 new companies took part in the campus hiring process. The campus placement drives saw offers from well-known companies in various sectors such as Consulting, FMCG, FMCD, BFSI, IT&ITES, Market Research, E-commerce, Analytics, Media & Entertainment, Marketing agencies, Real Estate, and more…
MICA Final Placements 2024: Key Highlights
- 100% Placements for the PGDM-C and PGDM 2022-24 Batch
- Students participated in Placements 2024: 195
- Average salary dips slightly by 4% at Rs.19.21 LPA in Placement 2024 from Rs.20.09 LPA last year
- Median Salary goes down at Rs.18 LPA in placement 2024 from Rs.19 LPA last year
- Highest Salary goes down at Rs.35.50 LPA in Placement 2024 from Rs.36 LPA last year
- Number of PPOs increased by 70% in Placement 2024
- Gap between MICA Average Salary and Highest Salary narrows down which implies that all the students have been placed at good salary packages
- Average Salary for top 25% goes down at Rs.29.90 LPA in placement 2024 from Rs.31.43 LPA last year
Total Number of Recruiters increased to 87 in Placement 2024 from 70 last year
Top Recruiters Include Accenture, L’Oreal, Amul, HUL, IBM, ITC, ICICI, Tata among others
Companies Participated in Placement 2024 from across the sectors like FMCG, IT/ITES, FMCD, Analytics, Consulting and others - FMCG with 38 offers emerged as top recruiting sector
- Top Recruiters in MICA Placements 2024
- Some of the prominent recruiters that participated in MICA Placements 2024 are Accenture, Adani, Amul, ICICI Bank, HUL, IBM, ITC, TATA, Vedanta among others
Sector-Wise Placements at MICA
MICA placement 2024 saw offers from well-known companies in various sectors such as Consulting, FMCG, FMCD, BFSI, IT & ITES, Market Research, E-commerce, Analytics, Media & Entertainment, Marketing agencies, Real Estate among others. FMCG companies have recruited the maximum number of students. MICA has attracted both regular and new companies in placement 2024. Among the 87 recruiters, 54 new companies across the sectors took part in the MICA campus hiring process indicating continued demand for MICA talent and reinforces the institution’s reputation of maintaining a robust and industry-ready curriculum, thereby producing leaders and problem solvers in the fields of communications, marketing and strategy.
MICA Placements 2024: Roles and Profiles Offered
MICA students have been offered profiles and roles as Account Planner/ Solution Leader; Anaytics Professional; APAC Field Marketing Professional; Assistant Digital Communication Manager; Consultant Marketing Services; Associate E-Commerce Manager; Brand Innovation Strategist; Brand Manager; Brand Sales; Brand Storytelling Specialist; Brand Strategy Specialist; Business Development Manager; Business Growth; Client Success & Growth; Communication Strategy Manager (Strategic Communication Planning); Consultant; Program Management Edtech; Data Scientist; Digital Marketing; Digital & Corporate Communications Specialist; Ecosystem Marketing Insights Professional; Functional Trainee – Response; GEO Success Specialist; Global Management Trainee; Lead – Strategy & Growth; Leadership Trainee – Analytics among others. This year, new roles such as Founder office/CEO office roles for strategy, GEO Success Specialist, Strategic Development Office, Treasury and Growth Strategy roles have also been offered, expanding career horizons for MICA students
MICA Placements: Consistent Record of 100% Placement
MICA has consistently maintained a 100% placement record over many years with a global alumni network. All of this strengthens the institute’s reputation as one of the country’s top business schools. MICA’s final placement season for the year 2023 witnessed the average and median CTC going up. This is testimony to the students who bring in innovative and creative solutions with emphasis on critical thinking, cultural and human quotients. Despite the difficult circumstances created by the slow down, the institute hosted over 87 companies.
Placement Highlights
| Year | Average Salary | Median Salary | Highest Salary | Batch Placed |
|---|---|---|---|---|
| 2024 | ₹19.2 Lakh | ₹18.0 Lakh | ₹35.5 Lakh | 100% |
| 2023 | ₹20.1 Lakh | ₹19.0 Lakh | ₹36.0 Lakh | 100% |
| 2022 | ₹19.0 Lakh | ₹17.1 Lakh | ₹57.5 Lakh | 100% |
Infrastructure
MICA campus is located on the outskirts of Ahmedabad over 19 acres of green verdant land. It has fully air-conditioned classrooms, with state of the art communication facilities and teaching aids, seminar halls, an auditorium, an open-air theatre, and a computer laboratory with 24*7 internet connectivity. Its library has a large collection of books and journals, besides having a huge database of the latest advertising campaigns and print advertisements. MICA has hostel accommodation for over 300 students with 24*7 internet connectivity in each room. It also has a café, a dining area and sports facilities like cricket grounds, tennis and volleyball courts and a gymnasium. MICA also runs a broadcasting centre for community radio.MICA offers great learning opportunities with various student clubs and committees
MICA Ahmedabad – Facilities List
-
Others
-
Wi-Fi Campus
-
Sport Complex
-
Shuttle Service
-
Incubator
-
Hospital & Medical Facilities
-
Gym
-
Convenience Store
-
Auditorium
-
Library
-
Hostel
-
Labs
-
Cafeteria
-
A/C Classrooms
Reviews
Ranking
MICA Ahmedabad is a highly ranked B-School. It is Ranked #32 in the GoI MHRD NIRF Ranking 2024 among 125 top Management institutes of India.
NIRF Management Rankings
| Year | Rank |
|---|---|
| 2025 | 33 |
| 2024 | 32 |
| 2023 | 37 |
| 2022 | 42 |
Take a look at Campus
News & Updates
Contact Information
Address
60 and 50 (B and C), Tughlakabad Institutional Area, Behind Batra Hospital Delhi
